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| Consistency is the Key
With the millions of possible borders, backgrounds, buttons, icons, and other assorted clip-art available, it can be very tempting to try out all of them on your web page. My advice - use what you wish, but keep a consistent style and navigation system on your page. When people see websites with different backgrounds and different styles, they immediately think the site is less professional than one with a consistent or semi-consistent look (it's true!). Keeping the same style and navigation system also increases familiarity of the website to the visitor, making him or her feel more comfortable visiting the site and more likely to make return visits.
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